Saqib Malik

Orchestrated end-to-end design for the Employee Experience Suite, conducting user research, heuristic evaluations, and usability tests that informed data-driven iterations, resulting in a 25% increase in employee Net Promoter Score (eNPS) and a 15% reduction in support tickets.

Built and maintained a scalable and unified design system, standardizing components and documentation to accelerate design-to-development handoffs by 32% and ensure visual consistency across products.

Collaborated closely with product managers, engineers, and stakeholders in Agile sprints, translating analytics and customer insights into features that increased user engagement by 30% in six months.

Redefined mobile application workflows through competitive analysis and user feedback, improving UI intuitiveness and accessibility, and driving a 25% increase in mobile adoption within three months.

Partnered with marketing, content, and engineering teams to produce compelling visual assets—print, digital, and social—resulting in a 25% uplift in campaign engagement and 100% on-time delivery.

Overhauled brand identity (logos, typography, color palettes), elevating brand recall by 30% and contributing to a 15% increase in client acquisition within six months.

Developed and enforced a centralized design system for all marketing materials, reducing asset redundancy by 40% and improving cross-team efficiency.

Orchestrated large-scale digital campaigns using Figma and Adobe Creative Suite, delivering a 50% boost in user engagement and a 20% rise in conversion rates.

Crafted visual identities (logos, brand guidelines, print collateral, digital campaigns) for 45+ clients, reaching audiences in the millions and ensuring cohesive branding.

Devised and executed social media design strategies that increased engagement by 25% through targeted infographics, animations, and post layouts.

Designed 500+ digital ads (banner ads, social posts, display creatives) that drove an average 30% increase in client sales.

Streamlined cross-platform (print/digital/OOH) workflows, maintaining 100% visual consistency across 10+ channels and reducing revision cycles by 25%.

Produced 200+ raster-based visual concepts (photo manipulations, textures) for digital initiatives, contributing to a 15% increase in social shares and a 10% rise in lead conversions.

Owned end-to-end product design: gathered requirements, conducted user research (interviews, surveys), defined information architecture, and delivered high-fidelity UI mockups.

Developed user flows, storyboards, and interactive Figma prototypes to align developers, PMs, and stakeholders around a shared product vision.

Initiated the creation of a design system comprising 70+ reusable components and style guidelines, now referenced by over 5 teams, ensuring pixel-perfect implementation and fostering a more cohesive user experience across applications.

Collaborated with engineers in an Agile environment, iterating daily on feature design and ensuring technical feasibility while preserving design intent.

Implemented 50+ newspaper layouts monthly—optimizing visual hierarchy and typography to enhance readability and boost reader engagement by 22%.

Produced 300+ custom graphical assets (icons, illustrations, infographics) that reduced stock-asset dependency by 40% and reinforced brand consistency across print and digital campaigns.

Led the redesign of 15+ advertisement campaigns, iterating through collaborative brainstorming and client feedback to achieve an 18% increase in click-through rates and a 35% rise in client satisfaction scores.

Established unified design workflows for print and digital, ensuring brand consistency and reducing revisions by 20%.